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Tours & Experiences

Learn the art of cigar making and how cigars built the City of Tampa.

Book an experience

Walk-ins welcome when space is available

Guided Factory Tour

[60 min][Price]

[Short description of the experience, what guests see and do.]

Cigar Rolling Class

[90 min][Price]

[Short description of the experience, what guests see and do.]

Cigar & Spirits Tasting

[75 min][Price]

[Short description of the experience, what guests see and do.]

Book an experience

    Archive photo: J.C. Newman Cigar Co. workers outside the Cleveland factory

    Private tours & groups

    Private tours and group experiences are available based on availability. Email tours@jcnewman.com or call +1 813-248-2124.

    Request a private tour

    Know Before You Go

    Do I need a reservation?

    Admission to El Reloj is free and no reservation is needed for the museum, factory store or public exhibits. Reservations are recommended for tours, classes and tastings.

    Are children welcome?

    Guests of all ages are welcome to visit and take a guided factory tour. Some classes and experiences have age requirements.

    Is El Reloj accessible?

    A ramp is available at the main entrance and elevators connect the floors. Tours involve a significant amount of walking; contact tours@jcnewman.com with specific needs.

    Where can I smoke a cigar?

    Smoking is not permitted on tours or in public spaces. Cigars may be enjoyed in Cigar Workers Park or at Stanford’s Cigar Club.

    Where can I park?

    Complimentary visitor parking is available next to El Reloj and across the street.

    What should I wear?

    El Reloj is a working factory and tours involve walking. Comfortable, closed-toe shoes are recommended. Photography is welcome.